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Print marketing isn’t just leaflets, brochure or flyers etc. It’s also posters and printed signs. One-way handouts (on business cards etc.) are fine. Advertising has to be well-written, and it has to be relevant to the business/market and to the customer. Once you figure out what type of printing materials you’d like to work with, visit https://www.mycreativeshop.com/templates/banners to get them printed.

Be flexible in the way you advertise.

You’re a professional – your client wants the goods or service and he or she will pay for them. That doesn’t mean you have to have that message for 100 years. It means your message will evolve with the needs of the business and customer. The best way to find a message that will sell is to keep reading.

The best example is the Tostitos potato chips that started off as a mail-order campaign and now have a large advertising campaign. The slogan was created during one mail order promotion, and it was changed to fit into the larger Tostitos’ marketing campaign.

Be patient.

Some people think it’s annoying to go through an ad, it’s like reading a bad poem. It takes patience to find your message and make it work. You may not want to have a message that will never work for long. A new product has just come out and you’re sick of commercials from the past. You might not like the fact that you have to start over each time you take a bite of something you like. Don’t let these things put you off. The great thing about good advertising is that it will always surprise you and always find a way to fit your brand and what you stand for.

“In advertising, you have to have a message, so that people will believe it, believe in it, and buy it. This is very different from the philosophy of the great advertiser who wants people to like his products, and he wants them to buy the products, but not to use them. He wants to get them to use them and, ideally, to use them in the way they’re sold. This is not the way to make a fortune in advertising. You have to create that kind of advertising and that kind of customer satisfaction. It’s how you get people to take something seriously and use it to its maximum capacity. We don’t do that, in our business at any rate.”

Of course, when it comes to consumer electronics, that kind of a customer satisfaction, especially in the “app-enabled” realm, isn’t always forthcoming. For instance, it’s hard not to notice that the Apple Watch, the latest (and greatest) smartwatch, was released less than a year ago. And yet Apple still had to devote an entire promotional video to getting us to try it.

Yet even with all of that in mind, it seems that there’s at least one person out there it’s not the industry as a whole who will not give up their digital wallet for another 30-60 seconds. Maybe this is because that wallet is so important that you don’t really care about another item or two on a person’s wrist. Or maybe you just like that you can walk into a bar (or wherever else you want to stick the Apple Watch) with your phone, take the cash out of your pocket, and pay for a drink. And you can even keep your wallet.

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